The ‘BE YOU’ formula:

+ It starts with fluoride. 950ppm.
+ Hydroxyapatite, meanwhile, smoothes and brightens the enamel, closes openings that expose dentine and thus reduces the sensitivity of exposed tooth necks.
+ Birch sugar – also known as xylitol – gives ‘BE YOU’ a touch of tasty sweetness, strengthens your teeth and fights bacteria.
+ And glucose oxidase, a natural enzyme found in saliva, gently whitens the teeth…
+ … and also takes care of your tooth enamel and gums because it activates the natural lactoperoxidase system of the saliva.
+ All of which gives a gentle yet powerful antibacterial, antiviral and antifungal effect.
+ The beautiful herbs and natural ingredients of ‘BE YOU’ – including extracts of echinacea, bitter orange, devil’s claw and Indian pennywort – nourish the gums and the oral mucosa and help to stop inflammation.
+ And provitamin B5 keeps the mucosa and gums moist and helps them to build new cells.
+ ‘Be you’ is enamel friendly thanks to a low RDA
+ You won’t find SLS, Triclosan, bleaches or plastic microbeads…
+ … but you will find pure joy!

Gentle, natural, whitening – enzymatically

The enzyme glucose oxidase reacts with the sugar in the mouth to create a low concentration of hydrogen peroxide in the saliva that gently whitens by removing stains and discolouration. And because Hydroxyapatite smoothes the enamel, it makes it difficult for new discolouration particles to adhere to the teeth. Your tooth enamel also becomes whiter as it adsorbs Hydroxyapatite. Now you can enjoy gentle, natural, long-lasting whitening.

The ‘BE YOU’ difference

Stay fresh for hours
Feel fresh and feel confident… long after brushing. Power bubbles in ‘BE YOU’ give you a refreshing and long-lasting blast of menthol. No plastic microbeads!

Some crazy science
i) A filter in ‘BE YOU’ adsorbs yellow light on the tooth’s surface
ii) Yellow light is not reflected
iii) The tooth appears even whiter!

Strictly no nasties
Harsh ingredients are our enemy. For example, SLS can cause irritation and mouth ulcers. At Curaprox, we use gentle, harmless-but-effective ingredients only. No SLS, no Triclosan, no bleaches, no plastic microbeads.

Made in Switzerland

AQUA, GLYCERIN, HYDRATED SILICA, SORBITOL, XYLITOL, PANTHENOL, AROMA, LAURYL GLUCOSIDE, COCAMIDOPROPYL BETAINE, XANTHAN GUM, GLUCOSE, MICROCRYSTALLINE CELLULOSE, HYDROXYAPATITE (NANO),
GLUCOSE OXIDASE, ZEA MAYS STARCH, MICA, SUCRALOSE, SODIUM MONOFLUOROPHOSPHATE, CITRIC ACID, ECHINACEA PURPUREA ROOT EXTRACT, TITANIUM DIOXIDE, SODIUM CHLORIDE, MANNITOL, SODIUM BISULFITE, SODIUM HYDROXIDE, CALCIUM CARBONATE, CENTELLA ASIATICA EXTRACT, CITRUS BIOFLAVONOID COMPLEX, CETYL ALCOHOL, HARPAGOPHYTUM PROCUMBENS ROOT EXTRACT, TIN OXIDE, SILICA, MENTHOL, POLYLYSINE, D-LIMONENE, LINALOOL, ANISE ALCOHOL, GERANIOL, EUGENOL, CI 77007, , CI 77492, CI 77289, CI 77491, CI 73360