Discover the power of a brighter, healthier smile with Curaprox BE YOU toothpaste, a next-generation oral care formula designed to gently whiten, protect, and revitalise your teeth and gums. Developed with a unique blend of science-backed ingredients and natural extracts, BE YOU delivers effective daily care without harsh chemicals—just pure, feel-good oral health.

At the heart of the formula is 950ppm fluoride, working alongside hydroxyapatite to strengthen enamel, smooth microscopic surface defects, and help reduce sensitivity by sealing exposed dentine. This dynamic duo not only protects teeth but also enhances natural whiteness by creating a smoother surface that resists staining.

Xylitol (birch sugar) adds a naturally sweet taste while helping to fight harmful bacteria and support overall oral health. Meanwhile, the enzyme glucose oxidase activates the mouth’s natural defence systems, gently whitening teeth by supporting saliva’s lactoperoxidase system and producing a mild antibacterial effect.

Infused with carefully selected botanical extracts including echinacea, bitter orange, devil’s claw, and Indian pennywort, BE YOU also helps soothe and nourish gums and oral tissues, supporting comfort and reducing inflammation. Provitamin B5 further supports gum health by maintaining moisture and assisting cell regeneration.

With a low RDA for enamel-friendly cleaning, Curaprox BE YOU is designed for daily use without abrasion. It is completely free from SLS, triclosan, bleach, and plastic microbeads—ensuring a gentle yet highly effective brushing experience.

Enjoy long-lasting freshness with invigorating flavour bubbles that keep your mouth feeling clean and confident for hours. Advanced optical technology also helps teeth appear whiter by reducing yellow light reflection, enhancing brightness instantly and over time.

Made in Switzerland, Curaprox BE YOU is more than toothpaste—it’s a modern approach to whitening, protection, and oral wellness in one vibrant formula.

AQUA, GLYCERIN, HYDRATED SILICA, SORBITOL, XYLITOL, PANTHENOL, AROMA, LAURYL GLUCOSIDE, COCAMIDOPROPYL BETAINE, XANTHAN GUM, GLUCOSE, MICROCRYSTALLINE CELLULOSE, HYDROXYAPATITE (NANO),
GLUCOSE OXIDASE, ZEA MAYS STARCH, MICA, SUCRALOSE, SODIUM MONOFLUOROPHOSPHATE, CITRIC ACID, ECHINACEA PURPUREA ROOT EXTRACT, TITANIUM DIOXIDE, SODIUM CHLORIDE, MANNITOL, SODIUM BISULFITE, SODIUM HYDROXIDE, CALCIUM CARBONATE, CENTELLA ASIATICA EXTRACT, CITRUS BIOFLAVONOID COMPLEX, CETYL ALCOHOL, HARPAGOPHYTUM PROCUMBENS ROOT EXTRACT, TIN OXIDE, SILICA, MENTHOL, POLYLYSINE, D-LIMONENE, LINALOOL, ANISE ALCOHOL, GERANIOL, EUGENOL, CI 77007, , CI 77492, CI 77289, CI 77491, CI 73360