Sweet strawberry: this toothpaste is as delicious as a summer dessert and provides milk teeth with reliable, lasting protection against acidic foods and tooth decay. It contains no fluoride, making it ideal for very young children (ages two and up).

Kids will soon realise brushing their teeth isn’t as bad as they thought: the fresh, fruity flavour turns your little ones’ daily dose of dental hygiene into a welcome time-out. In fact, any aversion to brushing their teeth will disappear quicker than a scoop of strawberry ice cream left out in the sun.

This toothpaste contains no harmful ingredients such as SLS, triclosan or microplastics. For most toothpastes, the list of ingredients is full of strange words. Not this one. What’s in it? Only good things. Enzymes, for example. They support the saliva’s natural protective role, so that it can work on remineralising the enamel of the teeth. It also contains sorbitol, which prevents the toothpaste from drying out. Then there’s a dash of xylitol (AKA birch sugar), which protects against bacteria and also strengthens the teeth. We hope your kids have a berry good time brushing their teeth!

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